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Project Overview
Apna thali aims to provide users with a convenient platform to order meals. Users can browse menus, place orders. The app strives to offer a seamless and efficient experience, ensuring prompt and reliable food delivery services.
Problem Statement
In a fast-paced world, people increasingly rely on food delivery apps to satisfy their hunger conveniently. Existing food delivery apps often overwhelm users with a cluttered interface and a vast array of choices. Users struggle to navigate menu and make informed decisions quickly. Delayed delivery and a lack of real-time tracking often result in user frustration and uncertainty about the status of their orders.
Objectives & Goals
The primary goal of apna thali is to provide a user-friendly and convenient platform for ordering and delivering food, catering to users depend upon their need for efficient, healthy, customizable and reliable food delivery while ensuring quick problem resolution.
Our Process
The demographics of apna thali target audience were carefully documented to gain or deeper understanding of the user's behaviours, objectives, requirements, and motivations.
Business Challenges
- Maintain the same level of food quality and freshness everytime it is delivered to a customer.
- verytime it is delivered to a customer. Food undergoes a lot of stress during transit due to bumps, movements, and vibration on the road.
- All these may sometimes adversely impact the food's freshness levels.
Solutions
- Most important of all is to make sure that the food quality stop notes while being delivered to the customer.
- Using the ul packaging material can hampered the quality of the food.
- Using hygiene and compatible packaging materials which can keep the cuisine in top condition whatever the weather is.
Features & Functionalities
The most critical features and functionalities for an Apna Thali that contribute significantly to user satisfaction and business success and based on user needs.
Qualitative Research
To gain qualitative insights into the user experience and preferences of individuals. This research aims to uncover users behaviours, expectations, and pain points to inform improvements and enhance overall satisfaction..
Quantitative Research
To gain qualitative insights into the user experience and preferences of individuals. This research aims to uncover users behaviours, expectations, and pain points to inform improvements and enhance overall satisfaction.
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Competitive Analysis
Competitive analysis to understand the offerings and USP of different food delivery apps which are currently serving in the Indian market in this domain.
- It aims to provide quality Indian food to consumers around the world.
- The Cumin Club offers curated meal plans drawn from authentic regional Indian cuisines, with meals pre-cooked by local chefs in India and delivered to customers’ doorsteps around the world.
- They meet the stipulated standards on hygiene and cleanliness.
- Zomato is an Indian multinational restaurant aggregator and food delivery company.
- It provides information, menus, and user reviews of restaurants.
- Zomato has food delivery options from partner restaurants in select cities.
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- Homely is a restaurant owned by swiggy which serves tastes of homemade food.
- The company’s food delivery platform lists local restaurants and menu lists on an app for users to order from and track the delivery.
- It enabling users to order food with speed and convenience.
User Persona
Created user persona based on the target user group and all the information gathered by the research, the following persona represents the target user group of Apna Thali.
Empathy Mapping
In order to get a deeper understanding about user behaviours and decisions, an empathy Mapping map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to create a shared understanding of user needs and aid in decision making.
Pain Points- Old age people not run app.
- Register maintain problem .
- Register cost problem per Month.
- Member not Knowing about their plan.
- Monthly system many problems.
- Data not recorded.
Solutions- By Scan Qr attendance.
- Notification alert for members plan expire soon.
- Screenshot not allowed of scan.
- Pay using UPI .
- Monthly register not maintain handle by software.
- Data not recorded.
User Flow
User flow is the path taken by a prototypical user on a website or app to complete a task. The user flow takes them from their entry point through a set of steps towards a successful outcome and final action, such as purchasing a product.
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Information Architecture
Information architecture is the practice of deciding how to arrange the parts of something to be understandable. Information architecture aims at organizing content so that users would easily adjust to the functionality of the product and could find everything they need without big effort.
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